Pack A Grocery Cart, And We’ll Reveal Your Age!

Is what you buy based on price or preference?

63%
Kroger checkout
Retry Correct Incorrect Grocery shopping attitudes vary generationally. Younger individuals prioritize budget-friendly options and compare prices before purchasing. Older generations, more established financially, often focus on buying what they want without intense price scrutiny. This reflects the balance between frugality and indulgence, shaping shopping behaviors across age groups.
Luke Sharrett/Bloomberg via Getty Images
Luke Sharrett/Bloomberg via Getty Images

Is what you buy based on price or preference?

  • Preference
  • Sales and discounts
  • Both
  • Prices and price-matching
63%

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