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Mason ZimmerGeneral Knowledge12 Sep 2024

Why did New Coke fail so spectacularly?

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Billboard for the New Coke
Retry Correct Incorrect Although the flavor of New Coke wasn’t considered bad by any means, The History Channel noted that it was also a bid to one-up Pepsi’s taste after the success of the Pepsi Challenge campaign. However, consumers cared far less about that than the fact that a taste they loved was being completely replaced. It only took 79 days after New Coke was announced for Coca Cola Classic to be re-introduced.
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Todd Gipstein/CORBIS/Corbis via Getty Images
Todd Gipstein/CORBIS/Corbis via Getty Images

Why did New Coke fail so spectacularly?

  • The original flavor was more popular than the company thought
  • Its ads featured a controversial spokesperson
  • The new flavor tasted like soap after a week
  • Pepsi convinced everyone it was bad
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