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De Beers’ Advertising Campaign Led To The Demand For What Kind Of Engagement Ring?
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In an advertising campaign that’d made Don Draper jealous, De Beers first monopolized the diamond market and then created consumer demand with their famous catchphrase “A Diamond Is Forever.”
De Beers’ Advertising Campaign Led To The Demand For What Kind Of Engagement Ring?
- Ruby
- Emerald
- Sapphire
- Diamond
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