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De Beers’ Advertising Campaign Led To The Demand For What Kind Of Engagement Ring?

43%
A man proposes to a woman in the background while the ring is in the foreground.
Retry Correct Incorrect In an advertising campaign that’d made Don Draper jealous, De Beers first monopolized the diamond market and then created consumer demand with their famous catchphrase “A Diamond Is Forever.”
Photo Credit: sergey mikheev / Unsplash
Photo Credit: sergey mikheev / Unsplash

De Beers’ Advertising Campaign Led To The Demand For What Kind Of Engagement Ring?

  • Ruby
  • Emerald
  • Sapphire
  • Diamond
43%

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